28:03What Traction Feels Like
Keith Schacht and Doug Peltz describe how their shared interest in explaining science led them to start Mystery Science. They explain how early teacher feedback and classroom use guided several product pivots, from a Pinterest-like resource to an interactive science curriculum for elementary teachers. They discuss recognizing traction through sustained usage and word of mouth, then working out how to sell to schools. They also reflect on fundraising, joining Y Combinator after becoming profitable, and Doug’s move from teaching to building a product that could reach more students.