natural language reporting

Ryan Petersen describes how Flexport uses data, automation, and AI to lower shipping costs and improve transit times. He explains how traditional optimization handles container planning, while language models can help with customer communication, booking, warehouse checks, and reporting. Flexport also encourages bottom-up experimentation through hackathons and an AI training program for non-engineers. Petersen argues that companies should focus on delivering better, cheaper services, and outlines a vision for making logistics a reliable global utility.