career content

Kathryn Minshew describes how The Muse grew from an imperfect first website into a career platform, sharing the failures and experiments along the way. She explains how early content, direct outreach, and persistence helped attract users, partners, and funding. Her advice includes launching early to learn from real customers, honoring commitments, choosing collaborators who share your values, and building a team around people’s motivations. She also urges founders to stay close to their users and data instead of comparing their progress with other companies’ success stories.