3:29The Story of Your Startup
Geoff Ralston explains why founders need to create a compelling story about their startup. A useful story gives founders a reason to persist through setbacks and helps them persuade others to join an uncertain journey. Drawing on an example attributed to E. M. Forster, he distinguishes a bare sequence of events from a story with human meaning. He also notes that founders tell these stories to many audiences, while the story they tell themselves may matter most.