WhoBuilt

Critiquing Software Startup Websites

Dec 7, 2023· 23 min· 38K views·Watch on YouTube

Speaker

David, CEO of Glide, joins Y Combinator’s Design Review host to critique developer tool websites and discuss what helps technical buyers understand and try a product.

What developers look for

David says he looks for open-source signals such as GitHub stars and project activity, plus a clear way to try the product in a playground. He also appreciates when developer tools use current visual styles.

Automorphic and Trigger.dev

For Automorphic, David and the host suggest making the playground and firewall challenge easier to find, since trying the product may persuade visitors more than a waitlist link. They also recommend readable, syntax-highlighted code samples. Trigger.dev gets praise for showing GitHub stars, breaking down code examples, and making its open-source project easy to assess; David says pricing can signal that a project is a supported product.

Mozart Data and Sweep

Mozart Data’s broad promise raises questions, but customer logos, case studies, and a $1,000 monthly starting price suggest a mature, sales-led product aimed at larger companies. For Sweep, the host says the site should explain sooner that it creates pull requests from GitHub issues. They also praise founder availability through live chat as a way for a small company to build customer trust.

Mirror’s product explanation

The host and David infer that Mirror lets designers create React components in an editor for developers to export and use. They say the site should distinguish its interactive product examples from screenshots, clarify how the tool keeps design and code in sync, and explain what makes its approach different.

Takeaways

  • Put a working playground or product interaction near the top of a developer tool’s homepage.
  • Make code examples large, readable, syntax-highlighted, and easy to copy.
  • Show evidence of product maturity, such as active contributors, customer case studies, or pricing, when relevant to the target buyer.
  • State the product’s core function clearly before introducing broad benefits.
  • Explain how a product handles likely adoption concerns, such as keeping design components synchronized with code.

Mentioned in this talk

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What was claimed 8

  • feature
    Automorphic: Provides a model firewall intended to protect against adversarial attacks and prompt injections
    “A firewall for your models. Protect your model and your users from adversarial attacks, prompt injections.”
    YouTube
    Unverified1 source· Talk
  • role at
    David is CEO at Glide
    “CEO of Glide”
    YouTube
    Unverified1 source· Talk
  • metric
    Trigger.dev: 4,100 GitHub stars
    “This is a popular project: 4,100 stars.”
    YouTube
    Unverified1 source· Talk
  • feature
    Trigger.dev: Open-source background jobs framework with API integrations, webhooks, scheduling, and delays
    “The open-source background jobs framework for Next.js.”
    YouTube
    Unverified1 source· Talk
  • feature
    Mozart Data: Offers ETL, data warehousing, and data transformation
    “Every tool you need to make the most of your data: ETL, data warehousing, data transformation, and more.”
    YouTube
    Unverified1 source· Talk
  • metric
    Mozart Data: Pricing starts at $1,000 per month
    “They start at $1,000 a month.”
    YouTube
    Unverified1 source· Talk
  • feature
    Sweep: Automatically creates pull requests from issues filed on GitHub
    “You go on GitHub, make an issue, and then Sweep is going to magically create a PR for you.”
    YouTube
    Unverified1 source· Talk
  • feature
    Mirror: Provides production-ready customizable React components through a no-code editor
    “Production-ready, customizable React components powered by a no-code editor.”
    YouTube
    Unverified1 source· Talk

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