Evans’s five-step loop is to do your current job well, ask your manager how else you can help, follow through, connect additional contributions to your growth goals, and repeat. He recommends asking for feedback and taking on useful work to build trust. If the extra work becomes too much, ask your manager to help delegate lower-value tasks.
Get Unstuck in Your Career in 5 Steps
Speakers
Ethan Evans, former Amazon VP and career coach, talks with Peter Yang on the Peter Yang channel about career growth, workplace trust, leadership, and building a business around his expertise.
When Evans’s manager initially blocked his move from Amazon to Twitch, Evans explained that the choice was to let him transfer within the organization or risk losing him. He also suggests framing a move as evidence of the manager’s ability to develop talent, or working together on a transition plan or a new role. Evans advises observing which colleagues work well with a manager and learning how they build that relationship.
Evans describes trust as confidence in someone’s consistent, predictable actions, and says crises can build it quickly because people see what others are willing to take on. He recounts backing an Amazon video project with TiVo that used 7% of his team’s resources, despite senior leadership reservations. The project succeeded, expanded to smart TVs, and became a key example in his promotion to director.
When Amazon’s Appstore launch failed, Evans sent hourly updates describing the status, plan, and next report time. He accepted help from principal engineers, worked to fix the issue, and attended a meeting with Jeff Bezos five days later. Evans says he then spent years demonstrating operational reliability before being promoted to VP.
After retiring from Amazon, Evans built a teaching business that he said earned $700,000 a year while he worked about 20 hours a week. He credits an operating partner, Jason Yung, for helping develop a newsletter and live courses, and says LinkedIn offered advice that improved how he presented his content. His advice for building a professional network is to share something you love consistently, since finding an audience can take years.
Takeaways
- Ask your manager what valuable work needs doing, then connect it to a clear growth goal.
- Discuss what to delegate when new responsibilities crowd out lower-value work.
- Use specific risks with a clear rationale to show ownership and create opportunities to earn trust.
- After a failure, communicate frequently, accept help, and show up for the people affected.
- Build a network around a subject you care about enough to share for years.
Mentioned in this talk
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What was claimed 12
- metricEthan Evans: $700,000 a year teaching product leaders while working 20 hours a week
“retired to make $700,000 a year teaching product leaders while working only 20 hours a week”
YouTube Unverified1 source· Talk
- role atEthan Evans is vice president at Amazon
“former VP at Amazon”
YouTube Unverified1 source· Talk
- previously atEthan Evans previously at Amazon
“Ethan rose to VP at Amazon over 15 years, then retired”
YouTube Unverified1 source· Talk
- previously atEthan Evans previously at
Twitch
“We briefly worked together at Twitch”
YouTube Unverified1 source· Talk
- featureEthan Evans: five-step career-growth methodfive-step career-growth method
“I think of it in five steps.”
YouTube Unverified1 source· Talk
- integrates with
“A project proposal came up to work with TiVo”
YouTube Unverified1 source· Talk
- builtAmazon built
Prime Video“working on an early version of Prime Video”
YouTube Unverified1 source· Talk
- builtAmazon built Amazon Music
“Amazon Music began around the same time as Prime Video, in 2005”
YouTube Unverified1 source· Talk
- feature
Alexa: speaker platform helped bring the service into homes
speaker platform helped bring the service into homes“there was a speaker that could put it in everybody’s home”
YouTube Unverified1 source· Talk
- builtEthan Evans built
AppStore
“when I was trying to launch Amazon’s Appstore”
YouTube Unverified1 source· Talk
- builtEthan Evans built Jason Yung
“One was my operating partner, Jason Yung, who found me.”
YouTube Unverified1 source· Talk
- builtEthan Evans built
LinkedIn
“as I kept posting consistently, LinkedIn noticed me”
YouTube Unverified1 source· Talk









