The co-founder says livestreams do not show all the work creators put in. Creators need to improve their gameplay, build an audience, and curate content to grow streaming into full-time work.
Athlane - YC Tech Talks, Gaming 2020
Speaker
An unnamed co-founder of Athlane describes how the company helps gaming creators connect with brands and make streaming a career during Y Combinator’s Gaming 2020 Tech Talks.
Athlane helps creators connect with brands as they pursue streaming careers. The co-founder says marketing teams at Reebok, Herman Miller, and other companies run hundreds of creative campaigns with streamers daily.
The company is interested in people who watch Twitch, enjoy video games, and like solving problems that connect different groups. It is hiring for engineering and operations roles, as well as people with strong customer empathy.
The co-founder thanks Ryan, Jay, and the rest of the team for organizing the event, and invites them to talk with Athlane.
Takeaways
- Streaming careers require work beyond playing games, including audience building and content curation.
- Brands can use creator partnerships to run ongoing campaigns with streamers.
- Connecting creators and brands calls for teams that understand both customer needs and operations.
- When hiring for a creator-focused product, consider engineering and operations alongside customer empathy.
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What was claimed 2
- featureAthlane: Connects creators with brands to help make streaming a career
“Athlane is where creators connect with brands to make streaming their career.”
YouTube Unverified1 source· Talk
- featureAthlane: Supports creative campaigns between brands and streamers
“running hundreds of creative campaigns with streamers every day.”
YouTube Unverified1 source· Talk
