Design Tips to Convert More Customers

Pete explains that a conversion funnel is the steps from landing on a website to completing the company’s goal, such as signing up, entering an email, or making a purchase. He says small design changes can affect user behavior, and A/B tests can compare versions of a page to measure those effects.

Rivet’s homepage presents several competing actions, including starting a demo, signing up, opening the product, and viewing tutorials. The host finds it unclear who the product is for and what visitors should do. He recommends clarifying the audience and focusing the page on one clear next step.

Decoherence makes its AI video product easier to understand with visual examples, repeated calls to action, and a free trial that requires no credit card. Signing in with Google makes entry quick, but the host says the first project experience needs clearer guidance. He recommends mapping each funnel step, measuring drop-off, and removing steps before users reach the product’s value.

Solve Intelligence describes AI patent writing, but its demo is difficult to interpret and leaves questions about the intended users and what the product does. The host suggests focusing product videos on specific actions and adding evidence that the output can be trusted, such as usage or approved patents. A lengthy contact form may also make it harder for interested visitors to try the product.

InEvent makes booking a meeting straightforward with an email field, a clear call to action, and claims of 1.1 million events and more than 900 customer companies. However, the host finds the product description vague and says a ten-part auto-advancing slider makes key details easy to miss. He recommends stating the product’s purpose plainly, putting important features directly on the page, and keeping the call to action visible.