21:57Julia Hartz at Female Founders Conference 2014
Julia Hartz reflects on Eventbrite’s early decisions and explains how hindsight can improve future choices through data, wisdom, and perspective. She describes choosing a co-founder and San Francisco, learning to charge for the service, and treating free events as a growth engine. She also shares lessons on developing leaders, setting a clear company philosophy, and building culture through hiring and regular employee feedback. Her central advice is to observe carefully, learn from mistakes, and step back to see the bigger picture.