55:41Analyzing Billions of Transactions to Understand Consumer Behavior
Michael Babineau explains how Second Measure turns messy credit card transaction data into an analytics product that lets investors and companies answer questions about consumer spending. He traces the idea to a data problem at a hedge fund and to tools he and co-founder Lillian built for analyzing behavior in online games. The talk covers the platform’s uses in company diligence, competitive analysis, and consumer research, along with the work of resolving merchant names and correcting sample bias. Babineau also discusses how customer research, custom projects, and editorial work guide product development, and why the team hires for strong statistical fundamentals and careful reasoning.