Zach Onisko

The talk reviews startup websites through a first impression test: can a visitor quickly understand what the company does and whether it is relevant to them? It recommends a clear headline, concise supporting copy, and one strong call to action, with motion used to direct attention or explain a product rather than compete with the message. Examples show how jargon, crowded layouts, fast animations, weak illustrations, and slow loading can make sites harder to understand. The reviewers also stress testing copy with the intended audience, since specialized language may be clear to target customers even when it is not clear to outsiders.