35:53on Making Homeownership in Reach with ZeroDown
Laks Srini explains how ZeroDown helps people buy homes by purchasing a home upfront and giving customers time to build purchase credits toward ownership. He describes the research behind the model, including lessons from failed mortgage startups and the single-family rental market, and outlines the company’s search, agent, financing, closing, and homeowner-support services. The talk also covers ZeroDown’s two-part structure, its revenue sources, customer qualification, and plans to expand to more cities. Srini closes with lessons about customer interviews, choosing a problem worth solving, and building with committed co-founders.