Wessel’s first business was the Penn Eats Card, a student discount card she sold for $15 after arranging offers with local restaurants. She and co-founder JJ later built a campus ambassador jobs project that grew to tens of thousands of users, then used what they learned to start WayUp after leaving their jobs.
Advice for Students and Recent Graduates on Finding Jobs
Speaker
Liz Wessel, co-founder of WayUp, talks with Y Combinator about finding jobs, pitching yourself to employers, and building a company.
Wessel recommends a specific subject line, a concise introduction, and a clear reason for contacting that person. Show that you researched them and ask a short question they can answer by email. She says to avoid generic requests to pick someone’s brain or schedule a call.
Wessel advises applying to many relevant jobs and using REAF: research, enthusiasm, ask questions, and follow-up. She suggests learning about the company, asking thoughtful questions that a quick search cannot answer, and sending a specific thank-you note within 24 hours. For communication practice, she recommends honest feedback from people who communicate well.
Wessel describes team building as one of the hardest parts of growing WayUp, including hiring senior employees and persuading them to join a young company. She learned to use role scorecards and says candidates need confidence in both the business and the manager they would work with. She also emphasizes adapting management to people’s strengths and focusing on a few core priorities.
WayUp combines personalized job recommendations, candidate profiles, and career advice; Wessel says one in three applicants through the platform get hired. She favors hiring based on skills over degree or major, and says small companies should explain their mission and the strength of their team. Students can test career paths through part-time jobs and internships, then prioritize work they expect to enjoy and learn from.
Takeaways
- Make cold emails specific to the recipient and ask a question they can answer quickly.
- Research the company before an interview, bring thoughtful questions, and send a timely, specific thank-you.
- Use internships and part-time work to test career interests before choosing a full-time role.
- When hiring, assess candidates against clear role criteria and make the manager relationship part of the pitch.
- Protect focus by choosing a small number of priorities, even when new opportunities keep appearing.
Mentioned in this talk
Search inside this talk
What was claimed 16
- previously atLiz Wessel previously at
Google“I went to Google in California. I moved to India to lead brand initiatives for Google.”
YouTube Unverified1 source· Talk
- foundedLiz Wessel founded WayUp
“we quit our jobs two years after college and started WayUp”
YouTube Unverified1 source· Talk
- feature
Y Combinator: The advice emphasized by the accelerator is to make something people want.
“At YC, they say, “Make something people want.””
YouTube Unverified1 source· Talk
- builtWayUp built Campus Rep
“we took the insights from it and built WayUp from that”
YouTube Unverified1 source· Talk
- role atLiz Wessel is Associate Product Marketing Manager at
Google“The program I was applying for ... was called the APMM program: Associate Product Marketing Manager.”
YouTube Unverified1 source· Talk
- acquired
“Stamps that sold to Yahoo”
YouTube Unverified1 source· Talk
- foundedRobbie Stein founded Stamps
“Robbie Stein ... started a really cool company called Stamps”
YouTube Unverified1 source· Talk
- foundedBrit Morin founded Brit + Co
“Brit Morin started Brit + Co”
YouTube Unverified1 source· Talk







